Innocean USA

To help support the latest commercial for Super Bowl 53, we responded to viewers via Twitter about their thoughts. Hyundai compared car shopping to other miserable things, from root canals, jury duty, and of course vegan dinner parties. 
We prepared for negative backlash by creating this recipe for Beetloaf that we shared with concerned viewers. Concerns were brought up and even appeared on a variety of social channels following the commercial. What became an “outrage” quickly began a chain of support from the Twitter faithful including vegans who shared their love of the recipe response.
Art direction and layout design 

Press Coverage:
Adweek 1, Adweek 2 

Social Media Attention
Community Management and Responses
Cannes Submission
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