Agency: Innocean USA
Client: Hyundai
To help support our latest commercial for Super Bowl LIII, we responded to viewers via Twitter about their thoughts. Hyundai compared car shopping to other miserable things, from root canals, jury duty, and of course vegan dinner parties. 
We prepared for negative backlash by creating this recipe for Beetloaf that we shared with concerned viewers. Concerns were brought up and even appeared on a variety of social channels following the commercial. What became an “outrage” quickly began a
chain of support from the Twitter faithful including vegans who shared their 
love of the recipe response.
Super Bowl Spot
Social Media Attention
Presentation Board for Cannes
Creative Directors: Lori Martin & Jera Mehrdad
Associate Creative Directors: Jackie Barkhurst & Ryan Simpson
Art Director: Justin Hun
Writers: Robert Abasolo
Sources: Adweek 1, Adweek 2 
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