RE/MAX Broadcast Campaign

Whether it's your first home or your forever home--the process of buying and selling home is a huge life moment. RE/MAX reminds people that their agents are also a part of those moments.

Agency
Camp + King

Client
RE/MAX

Production
TRAFIK LA

Goal
Develop a campaign that highlights the value of a full-time real estate professional. The creative must speak to both home-buyers and sellers.

Concept
We keyed in on the emotional side of home buying/selling and how an agent can provide more support than just knowing the ins and outs of the industry.

Creative Teams
Sr Art Director - Myself
Sr Copywriter - Joey McRobert (Partner)
Sr Art Director - Katie Burleson
Sr Copywriter - Mike Reiner
Creative Director - Jesse Dillow

Broadcast Spot 1 - "Point of View" (Long-form)

Broadcast Spot 2 - "Moving Home" (Long-form)

:30 - "Just Ask"

:15 - "First Timer"

:15 - "Good Timing"

:15 - "Window Shopper"

:06 - "Virtual Tour"

:06 - "Guesswork"

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