Agency:
Innocean USA
Innocean USA
Partnership:
Hyundai & Giphy
Goal:
Develop fun Instagram stickers for Halloween, allowing followers on Hyundai's channels to decorate their photos for the holiday season.
Hyundai & Giphy
Goal:
Develop fun Instagram stickers for Halloween, allowing followers on Hyundai's channels to decorate their photos for the holiday season.
Concept:
Develop and illustrate a series of "not-so-scary" Halloween characters that were animated and accessible through Giphy and Instagram stories.
Develop and illustrate a series of "not-so-scary" Halloween characters that were animated and accessible through Giphy and Instagram stories.
Role:
Art direction, design, and conceptual development.
Art direction, design, and conceptual development.
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/d433f593-fe8f-4cb0-9ace-adc8f465c07e_rw_1920.gif?h=fe1031b354caba76803b9285a9b15af2)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/1729b287-732a-497f-a3fd-ad5d5f49803b_rw_1920.gif?h=482b07014e8a3a5ea449ca856259b6b0)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/dcf9ba09-1b05-4100-848e-fa8ed74a733f_rw_1920.gif?h=45ef5d88f62a777f0ceec7d69bfff812)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/dc1eb1b1-c5e2-4481-9b1f-ded60091d9b0_rw_1920.gif?h=dfea59d62d2973e9f8507a82411ea28b)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/4c56d34f-752f-472b-ad66-d9f17e29be1c_rw_1920.gif?h=61a2707aa0cb28c0c12e3ca2ad5b9831)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/5032d5d9-96bc-4bc4-a351-535b54e264c7_rw_1920.gif?h=19bc585562e7f99417b8b57daf158393)
![](https://cdn.myportfolio.com/ccb6c043707d3202b6344d5f30563c54/253aa59e-f3a9-4b5a-9430-34f6011da884_rw_1920.gif?h=32f68cc4d6b2aab5d44a6411f42b0cc6)
Justin Hun - Art Director & Animator
Berlin Berkhart - Illustrator
Berlin Berkhart - Illustrator