Agency:
RPA Advertising
Partnership:
Honda Motor Racing
Goal:
Develop a website that would play in part the "Racing at Heart" campaign and introduce the new Honda Civic Type-R.
RPA Advertising
Partnership:
Honda Motor Racing
Goal:
Develop a website that would play in part the "Racing at Heart" campaign and introduce the new Honda Civic Type-R.
Concept:
Utilizing design elements pulled from Honda's sponsored racing line of cars, we developed an easily accessible site highlighting Honda's racing culture and promote the newly welcomed Honda Civic Type-R to North America.
Utilizing design elements pulled from Honda's sponsored racing line of cars, we developed an easily accessible site highlighting Honda's racing culture and promote the newly welcomed Honda Civic Type-R to North America.
Role:
Art direction and layout design
Art direction and layout design
Credit to: RPA Advertising & Honda American Motor Co.
Image from Honda American Motor Co.
Reference Links: http://news.honda.com/newsandviews/article.aspx?id=9671-en
Image from Honda American Motor Co.
Reference Links: http://news.honda.com/newsandviews/article.aspx?id=9671-en
Josh Ceazan - Associate Creative Director
Lori Chan - Production coordinator
Harma Davtian - Senior Web Developer
Aninya Ahluwalia - Associate UX Architect
Justin Hun - Freelance Digital Art Director
