Agency
Camp + King
Camp + King
Client
Energizer
Production
The Mill
Goal
Develop a concept that not only heroes the Bunny but drives an emotional perception with the brand and their "long-lasting" products. The concept must also be adaptable for Canada (French) and be broad for a wide range of audience.
Energizer
Production
The Mill
Goal
Develop a concept that not only heroes the Bunny but drives an emotional perception with the brand and their "long-lasting" products. The concept must also be adaptable for Canada (French) and be broad for a wide range of audience.
Concept
We lean into the fear of DEAD batteries as the bunny unexpectedly appears with batteries to save the day. We remind viewers that Energizer batteries never DIE first.
We lean into the fear of DEAD batteries as the bunny unexpectedly appears with batteries to save the day. We remind viewers that Energizer batteries never DIE first.
Creative Team
Sr Art Director - Myself
Sr Copywriter - Joey McRobert (Partner)
Creative Director - Jesse Dillow
Producer - Garrett DeLorm
Directors - Robert Sethi & William McGregor
Sr Art Director - Myself
Sr Copywriter - Joey McRobert (Partner)
Creative Director - Jesse Dillow
Producer - Garrett DeLorm
Directors - Robert Sethi & William McGregor
:15 second broadcast spot
:06 social cutdown
