Agency:
Camp + King
Camp + King
Client:
Energizer
Production:
The Mill
Goal:
Develop a concept that not only heroes the Bunny but drives an emotional perception with the brand and their "long-lasting" products. The concept must also be adaptable for Canada (French) and be broad for a wide range of audience.
Energizer
Production:
The Mill
Goal:
Develop a concept that not only heroes the Bunny but drives an emotional perception with the brand and their "long-lasting" products. The concept must also be adaptable for Canada (French) and be broad for a wide range of audience.
Concept:
We lean into the fear of DEAD batteries as the bunny unexpectedly appears with batteries to save the day. We remind viewers that Energizer batteries never DIE first.
We lean into the fear of DEAD batteries as the bunny unexpectedly appears with batteries to save the day. We remind viewers that Energizer batteries never DIE first.
Creative Team:
Sr. Art Director
Sr. Copywriter - Joey McRobert (Partner)
Sr. Art Director
Sr. Copywriter - Joey McRobert (Partner)
:15 second broadcast spot
:06 social cutdown