"LESS TALK, MORE DRIVE"

Acura’s roots began on the track in 1986 when Honda engineers spearheaded a line of luxury performance vehicles. Nearly 35 years later, “Less Talk, More Drive” reflects on Acura’s origins and speaks to a generation that fell in love with Japanese performance. 


Agency:
MullenLowe LA
Partnership:
Acura 

Goal:
Develop a concept focused on Acura's heritage and can live socially through Acura's channels. 
Concept:
Tapping into Acura's entrance into the race world, we developed an online video game with levels that embraced not only the 80s but the future for the car brand. 
Role:
Art direction & Design
The game highlights 6 of Acura's most popular vehicles from the past and heading into the future. 
Implementing our flagship video for the new "Less Talk, More Drive," campaign, we decided to give the characters a life through the game. Beginning with the cult-classic Acura NSX, you beat each level to unlock the next Acura vehicle and course. 
Instagram and Facebook stories became our automobile to reach the loyal and nostalgia-driven, Acura fanbase. We created four versions highlighting the first four levels including Acura's: NSX, ARX-05, RDX, and the classic Integra Type-R. 
Credit to: MullenLowe LA
Production Partnership: MediaHub
Development Partnership: Active Theory 
Mike Czako - VP Creative Director
Ty Hayward - Creative Director
Martin Hugh Ludvigsen - Director of Creative Technology
Rob Nuveau - Associate Creative Director

Nhu Phan - Content Producer
Maura Murphy - Producer
Julia Keane - Digital Producer
Emily Little - Sr. Project Manager

Morgan Klein - Sr. Art Director
Jacob Altman - Sr. Copywriter
Miles Abbott - Copywriter
Justin Hun - Art Director

Press Coverage and Links:

AcuraNews
Awwwards
CarAndDriver
Adweek
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