Campaign Funding:
JWT New York 
Press Coverage:
Adweek: Agency Spy
University of Oregon

After the shooting at Umpqua Community College, the University of Oregon School of Journalism was prompted to promote change and address the problem of gun violence amongst college campuses.

Create a ground-up microsite utilizing Facebook permissions of users to integrate personal photos and videos into a custom-made video showing that gun violence could end it all for anyone.
After our launch, we were able to reach 260,000 viewers and share with them a video that be came personal by granting access to their Facebook images and videos.
After the video finishes, users are brought to a screen that reveals how many lives were lost due to gun violence (2015) in their areas, through geotracking.
Clicking either the Twitter or Facebook icons will direct you to a pre-made message to share with your friends and followers. Twitter will automatically use geotracking and tag your local government officials.
Video Example
Press Coverage
Art Directors/Designers: Jacob Mehringer & Justin Hun
Copywriter: Tommy Woods
Developer: Cody Hatfield
Strategist: Chris Larsen


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